San Francisco web development & design agency

Marketo LaunchPoint

The most complete ecosystem of marketing solutions

Project Summary

We worked with Marketo, Inc. to create a new app-store-like site for their partner ecosystem called LaunchPoint.

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Project Highlights


SilverStripe framework implementation

We built the site on the SilverStripe 3 framework, omitting the CMS module. This meant using the SilverStripe ModelAdmin for content management, instead of the typical “Pages” tab.

This enabled us to create a high performance site with a powerful admin UI in half the time of most other systems.


Front-end Member Admin UI

The site needed a secure, custom front-end admin interface for members to update, maintain, and submit their tools and services. The system also needed a custom workflow solution to help move products through the approval process.


Agile development

Because of agile development and SilverStripe framework’s ORM, QI and Marketo were able to prioritize features and make changes to the site’s data model practically right up to the moment the site launched.

This was by far the smoothest development process I’ve ever witnessed in my career. … I’m truly proud of this site and this team.

Jeff Cowan, Marketo Director of Creative Services

About Marketo

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a business-building revenue driver.

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