QI: News & Press

Relaunch of Quinn.com website using SilverStripe CMS

Mon, 19 Oct 2009 17:00:00 -0700

Today we launched the latest version of our website, built on the SilverStripe CMS platform. The new platform allows us to add a number of new features to our site, including an enhanced Design Portfolio, a dedicated Events Calendar, and a more blog-like News & Press section.

Other changes to the site:

Increasing the width of the pages from 720px to 950px, which better reflect modern screen sizes.
Using SilverStripe’s User Defined Forms module to manage our Free Consultation and Contact Us forms.
Better image and video management across the site.
A streamlined editing and development process.

As SilverStripe partners, we are excited to have a chance to have our site managed with this outstanding, open-source CMS.

More information about SilverStripe:

Quinn Interactive & SilverStripe Announce Strategic Partnership

Wed, 02 Sep 2009 14:10:00 -0700

Quinn Interactive, Inc. is now an official SilverStripe partner. This strategic alliance means that when QI works on your SilverStripe-based Web CMS or Web application implementation, we do so with the full backing and technical support of SilverStripe's headquarters in New Zealand.

This strategic alliance enables us to bring QI's clients an exceptional breadth and depth of technical and design expertise to fulfill your Web CMS and application needs.

Hear what QI President, Phil Quinn has to say about SilverStripe:

Watch Video

About SilverStripe Ltd

Founded in 2000, Silverstripe Ltd is a Wellington, New Zealand-based Web consultancy, the creator of the SilverStripe Web CMS and Sapphire application framework. Recognized as one of the fastest-growing technology companies in the Asia Pacific region, their technical expertise has earned them a solid reputation around the world.

SilverStripe Ltd is a strong advocate and developer of open source software. In 2006 they released their entire Web CMS and application framework as a free, open-source download.

LescureCompany.com SilverStripe Implementation

Mon, 04 May 2009 17:01:00 -0700

Partnering with Visual Designers on a Content Management System

The Client & Challenge

San–Rafael-based afstudio design chose Quinn Interactive (QI) to do the content–management–system (CMS) implementation for their client, LescureCompany.com, a mechanical engineering firm. QI was to implement afstudio design’s information architecture and visual designs

QI delivered a CMS back end using SilverStripe, an open-source CMS and application framework out of New Zealand. The new site brings clear navigation and functionality to marketing and information-dense web pages.

Content Management

Through several project meetings, the team determined that SilverStripe would be the best solution for the LescureCompany website because of its excellent, easy administrative back end, and the framework’s flexibility to customize pages. One notable feature was 3D animated tours of mechanical systems, a hallmark skill-set of afstudio design. QI chose a lightbox feature to best present the animations. SilverStripe’s flexibility allows for added features such as the lightbox, adding visually rich and specific information to an organization’s marketing efforts.

Partnering

Quinn Interactive can partner with design firms, such as afstudio design, as well as with individual designers. Working as part of a team, QI has been comfortable in the role of project lead, offering efficient technical design, project management, fast implementation and ongoing site support. As well, QI has enjoyed the supporting role of implementing site and visual designs, adding value when necessary to all phases of a project. QI’s 15 years of experience has lent superior support to all website deliverables.

New SFCED Website Launches to Global Audience

Thu, 20 Nov 2008 10:51:00 -0800

Quinn Interactive launched a clean, easy-to-navigate website for the San Francisco Center for Economic Development that allows the three-person agency, which is housed at the San Francisco Chamber of Commerce, to update their site with ease and reliability. After selecting the MODx web content management system (CMS), Quinn created the information architecture, user interface, visual design and custom programming to support the SFCED’s global mission of building and retaining business in San Francisco.

MODx is an open source CMS that has a simple administration interface allowing for fast site updates and clear content management. It is an excellent selection for small to medium sized websites. MODx was a perfect fit for SFCED’s page count and content types. It also features UTF-8 and internationalization that supports SFCED’s ChinaSF initiative, published in English and Chinese on their site.

“Finding the right CMS solution for our clients is one of our major goals,” said Phil Quinn, president of Quinn Interactive. “For SFCED, we considered several options that our developers regularly implement. MODx was the right fit for this website because of the size and scope of the project, and the skill set of the website administrators.”

The SFCED works collaboratively with the city and county of San Francisco and other like-minded organizations to promote a thriving economic climate by attracting and retaining businesses in San Francisco and promoting a business friendly environment. They have the information, resources, and relationships to assist in relocation selection decisions.

Quinn Interactive Official Host of SF Bay Area OpenAir® User Group

Fri, 03 Oct 2008 16:50:00 -0700

Premier Web Development Firm Selected for Project Workflow Solution Users

OpenAir, creator of an online, hosted project management solution, has selected Quinn Interactive, a premier San Francisco based web development and design firm, to host their San Francisco Bay Area User Group.

"We are pleased to support OpenAir and its customers with quarterly user groups," said Phil Quinn, president of Quinn Interactive. "Exploring the various implementations of this easy-to-use, mission critical management system with many users will help each of us streamline and maximize our service automation processes. We are very excited that OpenAir is supporting companies in the Bay Area by encouraging this user group."

The first San Francisco Bay Area User Group will gather on Wednesday, June 18 at 6:30pm at the offices of Quinn Interactive, near South Park in the SOMA district of San Francisco. A Google™ map is available via http://qimap.notlong.com. For more information contact Quinn Interactive at info@quinn.com or call 415.296.9000.

Based in Boston, OpenAir Professional Services Automation (PSA) software enables professional services firms to gain controls and insight on their financial best practices. OpenAir empowers executives to track projects, teams, and billable hours for improving employee utilization and to streamline project management. OpenAir Consulting provides both expert deployment advice on the OpenAir product as well as Services Best Practices Consulting as part of the OpenAir Optimize™ Services Program. OpenAir has helped leading services organizations across six continents increase profits through its subscription-based solution. For additional information, please visit www.openair.com.

Quinn Interactive is a San Francisco based web design & development firm with 14 years of market-tested experience building websites that work—powerful, attractive, intuitive and on-target. They implement content management systems, site search, site analytics, and custom design and development.

Wired.com Migrates How-to Website to MediaWiki

Fri, 01 Aug 2008 11:20:00 -0700

Pixel-perfect Implementation Eases Mission Critical Deadline

Wired.com, the online companion to Wired Magazine, is one of CondéNet’s lifestyle web sites bringing the editorial excellence of CondéNast magazines to digital media. Wired Magazine, founded in 1993 and published in San Francisco, reports on the impact of technologies on culture, the economy and politics.

Wired.com had a mission-critical deadline for migrating their Wired How-To Wiki to MediaWiki, the same open-source system used by the Wikipedia. To meet Wired’s deadline, they needed to outsource the front-end programming portion of the project because their internal resources were overloaded. The work required a pixel-perfect implementation of Wired’s designs into a set of MediaWiki templates or “skin.” In addition, advertising, analytics, and several MediaWiki extensions needed to be integrated into the standard MediaWiki software.

» Read the full case study

Effective Use of Blogs in Marketing a Hot Topic

Mon, 08 Oct 2007 00:00:00 -0700

Quinn Interactive Leads Focused Conversation for Current and Future Bloggers

The world of blogging came alive for participants of Quinn Interactive’s September 26, 2007 Meetup. Enthusiastic participants interacted with Beau Smith, Interface Design Engineer for Six Apart, and Marjorie Kase, President and CEO of Blogger Reps, both highly experienced bloggers with infectious ideas for current and new bloggers.

Beau made the case for blogging as both an informal and formal marketing communications tool. In his introductory presentation, which outlined his personal transformation as a blogger with friends and family to working professionally in the blogindustry at Six Apart, he presented several case studies that demonstrated the effective marketing impact blogs have had for major international corporations, including a CEO who used a personal blog to create buzz around new product releases and a human resources department that elicited employee feedback through internal blogs. He also reviewed several tools for effective blogging.

Marjorie built on Beau’s presentation by focusing on one blog-oriented marketing campaign for a major entertainment company. With charts and data, she demonstrated the direct impact that outreach to bloggers had on the success of a new television show. In this instance, bloggers were included in the campaign in the same way print critics have been in the past, helping to legitimize blogging for future marketing efforts.

The diverse and exciting world of blogging was on display during the Meetup. The conversation was lively and the question and answer time was stimulating.

Responsible E-mail Marketing is Stimulating Topic for Meetup

Fri, 27 Jul 2007 00:00:00 -0700

Quinn Interactive hosted its latest SF Bay Area Website Managers and Marketing Meetup (the first in its new offices) focusing on responsible e-mail marketing, reviewing legal compliance for e-marketing, and considering high-quality tools available in the marketplace.

Folks mingling and networking before the presentations

Phil Quinn, president, and Fred Condo, chief engineer, focused the discussion by highlighting the challenges and solutions for creating successful, effective and responsible online marketing. Condo stressed the compliance factor by reviewing relevant portions of the CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act), the federal law governing online marketing. In particular, he stressed the critical opt-in sections that impact mail-list management and targeted recipients.

Fred talking about subscriber list best practices

Quinn highlighted two major players in the e-marketing world: CampaignMonitor and MailBuild, both services of the Australian company Freshview. Both options offer marketers easy-to-use content management and robust statistics that make e-marketing campaigns simple to implement with valuable use analysis.

The next SF Bay Area Website Marketing and Managers Meetup will address blogs and how to use them effectively in e-marketing campaigns.

Best Practices and Available Tools Options Discussed with Engaging Audience

Fri, 01 Dec 2006 16:47:00 -0800

Quinn Interactive hosted a lively and engaging meetup for marketing professionals and website managers that focused on best practices for HTML forms and three tools for easily creating and editing them. The presentation/discussion format allowed for active exchange of ideas and feedback. There was also ample time for networking and socializing.

With no WiFi connection at the venue, Quinn engineers rigged an antenna out the nearby second floor office window in order to secure web connectivity. With connections assured, Dr. Fred Condo, Quinn's chief engineer, Dr. Fred in his millieu presented a brief overview of best practices for HTML forms that addressed coding and technical standards, usability, accessibility, logic and validation, and the impact of Ajax and user experience.

Phil Quinn, founder and CEO of Quinn Interactive, compared three tools to make building forms and gathering information easy and effective. The point of reference was for marketing professional and managers who do not have HTML experience but want to control and manage website content without relying on IT. Quinn discussed the value of hosted services versus server applications. With the focusing question: Why Use Form Management, he argued for ease of use, flexibility in changing content, timeliness in posting new or updated forms, and effective implementation to gather valuable information from site visitors. The discussion addressed phpForms, Formspring and WuFoo as three options for successful form management.

The next SF Bay Area Website Marketing and Management Meetup will focus on site analytics and how to leverage tool options for increasing knowledge of site visitors.

Quinn Interactive to Host Website Marketing Meetup

Thu, 02 Nov 2006 16:45:00 -0800

Getting information from your website's visitors: Wed, Nov 29 @ 6:30 PM

San Francisco, CA - November 2, 2006:

Announcing a new event for SF Bay Area Web Site Management & Marketing Meetup!

What: Getting information from your website's visitors
When: Wednesday, November 29, 6:30 PM
Where: Murphy's Pub, 217 Kearny, San Francisco
Event Description: Learn how to easily gather the information you need from your visitors.

We will have 2 short presentations, each followed by group discussion. There will be light snacks and soft drinks provided and a no-host bar with networking before and after.

Who Should Attend

Professionals in charge of the marketing and/or management of websites. Newcomers welcome!

Program

Dr. Fred Condo will give a short presentation on desiging effective forms for your site's visitors that are user-friendly and accessible.
Phil Quinn will demo and compare 3 leading hosted form management tools.

Learn more and RSVP here:

E-mail: meetups@quinn.com
Event on Meetup.com
Group on Meetup.com

Halter Ranch Vineyard Launches Attractive New Website

Mon, 21 Nov 2005 16:35:00 -0800

Halter Ranch Vineyard, an exciting new winery located in scenic Paso Robles, has launched an attractive, informational new website to showcase the excellence of their world-class wines and the charm of their beautiful, historic ranch property. Designed and engineered by the web artists and technology experts at Quinn Interactive, the new site is specifically crafted to highlight the Halter Ranch spirit—unique, wonderful wines and a lovely, relaxing visiting experience.

Reflecting the Halter Ranch philosophy

Halter Ranch was established in 1996 and released its first wines in the spring of 2005. The new site represents the winery's first online venture, so the selection of the right design and production team was crucial. The Quinn Interactive designers created a crisp, enticing site able to reach out to both wine enthusiasts and to wine industry grape buyers.

With its clean, artfully designed pages, complete with beautiful photography of the lovely winery and spare, yet elegant text, the site effectively creates an aura of excitement and comfort—a true testament to the beauty of the Halter Ranch grounds, the pleasure of a visit to the winery, and the distinctive quality of Halter Ranch wines. In addition, the site eloquently presents the Halter Ranch history and philosophy, and details the vineyard's environmentally conscious and sustainable wine-growing processes. A "What's New" page details the winery's recent releases, events and awards.

An effective technology component

Quinn Interactive also used their decade of expertise in web production and technology design to implement a straightforward, efficient content management system, using Macromedia Contribute. The system makes it easy for Halter Ranch website administrators to add pages and update site content as needed. In the near future, the site will be expanded to accommodate online wine sales and registration for the Halter Ranch Wine Club.

Ultimate Electronics Incorporates Dynamic Online Search Engine

Tue, 04 Oct 2005 16:33:00 -0700

Ultimate Electronics incorporates a dynamic online search engine to improve their customer experience.

Ultimate Electronics, the leader in home and car entertainment, has significantly upgraded its website by incorporating a more powerful and efficient search engine. In addition, Ultimate Electronics added a content tool that allows the company to easily incorporate specific promotions and other HTML features onto targeted search result pages.

The combined result of these improvements creates a more satisfied and educated customer base, increases positive brand recognition and brings a greater stream of customers into Ultimate Electronics’ retail outlets.

Ultimate Electronics worked with the expert web production team at Quinn Interactive (QI) to design and implement their new search engine. The QI team used cutting-edge Commerce Search technology from WebSideStory, along with Promote, an industry-leading targeted promotion tool, to create the new, enhanced search experience. In addition to their more than ten years of web development expertise, Quinn Interactive is one of the web industry’s leading authorities in the application of WebSideStory technologies.

Ultimate Electronics Website Presents Unique Challenge

Based in Colorado, Ultimate Electronics operates 32 superstores in nine states throughout the Midwest and Southwest. The company offers a comprehensive selection of limited distribution upscale brands, state-of-the-art home theater and audio demonstration rooms and service-driven sales consultants that are knowledgeable and passionate about consumer electronics. Ultimate Electronics believes that customers need to experience products first-hand. The company has created the industry’s leading personalized, in-store experience and uses its website to provide a detailed inventory catalog. At www.ultimateelectronics.com customers can research and compare products, however they must visit an Ultimate Electronics superstore to experience and purchase the product.

To be a true valuable resource to consumers, it was important for the site to allow quick, efficient and in-depth searches and product comparisons. Quinn Interactive was challenged to create a dynamic website search system to enhance the customer experience and provide an improved marketing tool for the retailer.

Quinn Interactive Develops Innovative Search/Information Architecture Strategy

In response to Ultimate Electronics’ requirements, Quinn Interactive utilized Commerce Search to create an innovative search experience that dramatically increased the functionality of the company’s website, both from a user and an administrator standpoint. This functionality immediately exposes users to a wide range of product information, allowing customers to easily refine their searches according to a variety of criteria, including price, brand name, model size and features. Searches can be redefined “on the fly” using filters that never provide empty results. Once users drill-down into a search, they can easily backtrack, retracing their steps to see where they’ve been. Quinn Interactive also incorporated an extremely useful TV Size Wizard feature, which allows users to input the size of their TV cabinet, or any space, to determine which TV models will fit inside.

The most groundbreaking aspect of the new website, however, stems from Quinn Interactive’s ability to create search results in an entirely new way, delivering them as XML data, rather than as standard HTML. While the user experience is not altered through this innovation, the enhancement allows Ultimate Electronics’ website administrators to change the look of their site without impacting data or functionality. In addition, Promote allows site administrators to incorporate promotions and other special features directly onto their search result pages.

Quinn Interactive Consulting Expertise Leads to More Efficient Website Focus

Before technical work on the website began, the Quinn Interactive design team worked with Phil Schmidt, internet manager of Ultimate Electronics, to determine the company’s product catalog. Together, Schmidt and the QI team developed a more streamlined taxonomy with fewer levels of product categorization. This fundamental change made the site more user-friendly by allowing viewers to move laterally between categories and pursue individual searches much more freely. QI also worked with Schmidt to help ensure that all labels and categories were as self-explanatory and accurate as possible. All of this work was designed to create a more satisfying customer experience that would bring users back to the website often, encourage them to stay on the site longer, and, of course, to create the kind of positive branding relationship that will ultimately draw more customers into Ultimate Electronics superstores.

About Ultimate Electronics

Ultimate Electronics, a private consumer electronics company, is the leader in home and car entertainment. Based in Colorado for 37 years, the company has 32 superstores in nine states, including Arizona, Colorado, Illinois, Kansas, Minnesota, Missouri, Nevada, New Mexico and Oklahoma. Ultimate Electronics provides the industry’s most comprehensive selection of name brand consumer electronics with an emphasis on limited distribution, mid-to-upscale brands. With the industry’s leading 60-day price and service guarantee, consumers take peace of mind home with their new purchase – absolute satisfaction and assurance that customers never pay more is guaranteed. Superstores are complete with multiple home theater and audio demonstration rooms as well as service-driven sales consultants that are knowledgeable and passionate about consumer electronics. To learn more visit www.ultimateelectronics.com.

About WebSideStory

Founded in 1996, WebSideStory® (Nasdaq:WSSI) is a leading provider of integrated, on-demand digital marketing applications that improve online marketing and sales. These hosted solutions provide customers significant advantages over installed software in reliability, support, ease-of-use, scalability, rapid product innovation and predictable cost structures. The company's powerful solutions, unparalleled technical excellence and dedication to customer satisfaction have led their solutions to be adopted by thousands of leading Web sites. The company has won numerous industry awards, and JupiterResearch recently ranked WebSideStory’s on-demand site search application as one of the best in the industry. WebSideStory is globally headquartered in San Diego, California, and conducts business from offices in the Americas, Europe and Asia Pacific. For more information, visit the company’s website at www.websidestory.com.

eDiets Enhances E-Commerce Search

Wed, 22 Jun 2005 16:31:00 -0700

Quinn Interactive integrates advanced guided commerce search features to help eDiets increase sales conversion rates

eDiets Inc. (NASDAQ: DIET), the premier online diet, fitness, and healthy living destination, re-launched its website with enhanced e-commerce search functions to more effectively guide online visitors to the products and information they seek. eDiets used search technology supplied by Atomz (a division of WebSideStory, Inc.). Quinn Interactive adapted and integrated the new tools into the eDiets website.

eDiets’ new online store uses Atomz’s Guided Commerce Search, featuring facets to complement a traditional online search. Facets are dynamic filters that allow users to limit their search result set by category such as price range or size. Also, facets never return an empty result set. For example, the search keyword “fitness books” shows 70 hits on eDiets’ e-commerce site. Most traditional search tools would leave the user to sift through all 70 results on their own. With eDiets’ site, however, users can choose the “Exercise Balls” facet at the top of the results page to narrow the result set to a manageable eight books about exercise balls.

Quinn Interactive CEO Phil Quinn describes Guided Commerce as “an intuitive way to shop online.” He continues, “This innovation is going to change the way people expect to search for products online.” Usability expert Fred Condo, also of Quinn Interactive, concurs. “Facets are a real advance in e-commerce usability,” said Condo. “They make customer choices highly visible, and enable customers to rapidly find what they’re looking for.”

A better user experience has yielded improved conversion rates for online merchants who use Guided Commerce. “They ought to see a substantial increase in customer conversion rate, if eDiets’ experience with the Guided Commerce search is anything like that of other sites that use it,” notes Quinn.

As part of Guided Commerce Search, eDiets also implemented Atomz’s Promote technology, which displays focused messaging to visitors. For example, a search for “Atkins Diet” triggers a promotional message about Atkins above the search results. “The Promote tool is often implemented alongside Guided Commerce,” says Quinn. “Marketing departments love this tool because it gives them a way to reach potential customers at the very point where they’re formulating a purchase decision.”

About eDiets

eDiets.com, Inc. offers professional advice, information, products and services to those seeking to improve their health and longevity. Since 1997 and as of December 31, 2004, over 1.9 million consumers worldwide have become eDiets.com members. Among other honors and awards received, eDiets.com has been named Forbes spring 2004 "Best of the Web" in the diet and nutrition category, and PC Magazine "Editors' Choice" in May 2004. eDiets.com offers more than 20 personalized online programs including the Atkins Nutritional Approach™, The Slim·Fast® Optima Diet, the Perricone Nutritional Face Lift™ , Bob Greene's "Get With The Program", Bill Phillips' "Eating For Life", Trim Kids™, the Glycemic Impact Diet, Trim Kids® , the eDiets.com Alternative to Jenny Craig, and more than a dozen proprietary Healthy Living programs for those with special needs, including the "Living With Diabetes" plan offered in partnership with Bristol Myers Squibb's ChoiceDM® brand.

About Atomz

Atomz is the leading provider of Web-native content management and site search applications for enterprise-class Web sites. Atomz increases the value of Web content by helping enterprises deliver the right information at the right time.

College of Saint Benedict/Saint John's University Website Adds Content Management Infrastructure

Tue, 18 Jan 2005 16:27:00 -0800

The College of Saint Benedict/Saint John's University in St. Joseph, Minnesota, now have a website that is much more easily administered, thanks to the comprehensive new content management system (CMS) designed and implemented by web development experts at Quinn Interactive. This new CMS application was a crucial element of the schools' thorough redesign of their website. The new site gives viewers immediate access to a wealth of information about academics, faculty, athletics, and campus culture and events at these two schools with total enrollment of almost 4,000 students.

The site's new CMS tools maximize functionality for site administrators and users. To ensure the CMS implementation was done as skillfully and efficiently as possible, the university brought in Quinn Interactive and Atomz Corporation to work on the project with university web designers and developers. In addition to their CMS work, Quinn Interactive provided design consulting, technical support and expert assistance during all phases of the endeavor.

Using the industry-leading CMS tools, Atomz Publish and Atomz Search, the Quinn Interactive team created CMS templates for all page types common to the new site. The templates, and the CMS tools through which they work, will allow site administrators to add news stories, press releases, class descriptions, faculty listings and many other regular features quickly and easily. The result is a dynamic website that can be kept immediately up to date with a minimum of effort.

Once the new site and CMS system had been developed the QI team turned its attention to migrating information from over ten thousand pages, with many different site characteristics and page designs, from the old Saint Benedict's website. QI developed customized scraping and data gathering tools to help gather information from the sites thousands of legacy pages, convert the data into a manageable format and import it, through Atomz, into the new site templates.

The result a fully functional website, with every page presented in an attractive, unified design. And to help assure the continued success of the site and its new CMS system, QI provided detailed training for university web administrators, teaching them how to create and manage templates and to use their new CMS tools to their maximum potential.

LEGO and Museum of Modern Art Add Powerful Online Search Functionality

Tue, 18 Jan 2005 16:25:00 -0800

Quinn Interactive's integration of Atomz Guided Commerce boosts online sales significantly

San Francisco, CA - January 18, 2005:

In November 2004, both the Lego Company and New York City's Museum of Modern Art (MoMA) added powerfully enhanced search engines to their websites, installed and customized by Quinn Interactive. For both clients, Quinn Interactive made use of Atomz industry-leading Guided Commerce search tool. Together, these projects provide an excellent look into Quinn Interactive's ability to create robust search capabilities for e-commerce applications, on-line shopping and on-line catalogs for the corporate world and non-profit sector alike. Both Lego and MoMA report that their improved search engines have led directly to significant sales growth.

Lego Company

The manufacturer of the beloved Lego interlocking toys brought in Quinn Interactive to help craft a search solution that would significantly improve conversion rates. The challenge was to help customers explore more quickly and accurately among the more than 20 thousand Lego products. As an international corporation, Lego needed a search tool that could display descriptions in three languages and accommodate prices in seven currencies. Quinn Interactive provided all this and more.

The overall goal of the project was to increase online sales by helping customers search more easily. The new search interface accomplishes this goal through convenient "drill down" search facets that help guide users through their queries. Customers are provided a number of ever more specific queries criteria, including product name, age level, pricing or individual product category, assuring the success of each search.

This system ensures that users never receive the frustrating empty search result that can send them away from a site. As important, Lego's new search capabilities allow the company to cross-sell products through keyword driven page links using Atomz Promote, and to promote specific search items through merchandising rules to adjust result item relevancy based on business rules.

By testing their new search engine "side by side" with their old configuration, sending some customers to one and some to the other, Lego was able to demonstrate beyond question that the search tools were producing significantly increased viewer conversion rates. In addition, the new search functions are integrated into Lego's website metrics tools to help Lego track users and conversion trends.

Museum of Modern Art

Like Lego, the Museum of Modern Art in New York City contracted Quinn Interactive to help increase the customer conversion rates at their online store through improved search capabilities. MoMA received many of the same features and, accordingly, the same benefits—significantly increased online sales and enhanced customer-tracking capabilities. In addition, MoMA asked Quinn Interactive to create a more attractive user interface for their search results, a design that would be user friendly while fitting in with the existing look and feel of the overall MoMA store site. The new MoMA online search includes many more "facets," or search areas, that allow visitors to quickly zero in on the products they're looking for.

Quinn Interactive's Expert, Personalized Service

Lego and MoMA both received the benefit of Quinn Interactive's ten years of web production and search implementation experience. Quinn Interactive helped both clients understand how best to organize their user interface components and add the online features that would most improve their sites. In each case, the Quinn Interactive team provided in-depth, personalized service, making sure the solutions they offered were precisely appropriate to the individual organization.

BusinessLaw.gov Launches Redesigned Website

Thu, 22 Apr 2004 16:23:00 -0700

Quinn Interactive designs fresh new look and efficient content management systems

On April 22, 2004, BusinessLaw.gov, the Small Business Administration's (SBA) legal reference website, launched a redesigned version of the site, featuring a fresh, attractive, site-wide look and a dynamic new content management system (CMS).

With this launch, BusinessLaw.gov became a more potent resource for entrepreneurs, lawyers and researchers than it had ever been before, offering users much easier access to information from a wide range of government agencies, public access groups and business organizations. In addition, the newly implemented content management systems as made the site significantly more efficient to administer.

In order derive the maximum benefit from their comprehensive site redesign, BusinessLaw brought in website development and content management experts Quinn Interactive with application service provider Atomz Corproartion. Quinn Interactive drew on their ten year's of Internet design experience, making use of leading content design tools Atomz Publish and Atomz Search to create the best possible information flow for the site.

Quinn Interactive designed multi-phased program for the site's CMS integration and maintenance. This included migrating data from the site's original database system into XML for import into Atomz Publish, through which the data was easily uploaded into the new site. Quinn Interactive also set up new site templates and a more efficient information flow. In addition, the company simplified the HTML makeup of the site, a "less is more" streamlining procedure that improved the site's visual appeal and usability.

The site now displays more clearly and consistently across a broad range of browsers, and is fully compliant with all Federal requirements concerning accessibility for users with sight impairments and other physical challenges.

About BusinessLaw.gov

BusinessLaw.gov is an online resource guide designed to provide legal and regulatory information to America's small businesses. Site content is provided by a nationwide virtual team of SBA field lawyers and staff members with assistance from a wide range of federal agencies. In addition, input is gathered from small business owners and organizations such as the National Federation of Independent Businesses and the small business owners who compose the ten Regulatory Fairness Boards.

OutdoorSuperStore.com Launches Comprehensive Search Engine Upgrade

Mon, 12 Jan 2004 16:21:00 -0800

Quinn Interactive helps make major ecommerce website a more functional sales tool

OutdoorSuperStore.com has completed a major upgrade in the functionality and usability of their website with the incorporation of a powerful new search engine. The company is a major ecommerce retailer of equipment and accessories for hunting, camping and many other outdoor activities. The enhanced search tool will allow visitors to the website to find information about individual products much more easily, and will further enhance site profitability by encouraging greater add-on sales.

The design and implementation of the new search engine capabilities was done by Quinn Interactive, a website design and content strategies company with ten years of industry expertise, in conjunction with the Atomz Corporation and Outdoor Superstore's own web developers. The team used Atomz Search, the industry's leading hosted site search engine application, to ensure the creation of the strongest possible search solution.

The new search engine designed by Quinn Interactive provides the Outdoor Superstore site with a wide range of sales-enhancing benefits in addition to faster, more comprehensive search features. The new search tool includes related category links, thumbnail images, titles and descriptions and even pricing information with each search result.

The Quinn Interactive design team also made sure to build excellent administrative components into Outdoor Superstore's new search engine. The system is configured to automatically guide visitors to the products they're seeking, while providing tracking information that clearly displays the products customers are searching for most frequently. In addition the company is now able to create and display lists of matching words and terms to help ensure visitors find what they need. The tool also distinguishes the relative importance of individual page components such as title copy, keywords and body text.

About OutdoorSuperStore.com

OutdoorSuperStore.com, LLC is a wholly owned subsidiary of Outdoor Interactive, Inc. Outdoor Interactive, Inc. is a diversified direct marketing company that sells a broad line of products and accessories for hunting and shooting sports, marine, camping, archery, freshwater fishing and other outdoor activities through a personalized print catalog and the Internet. Outdoor Interactive features such recognized brand names as Remington, Ruger, Winchester, Daisy, Motorguide, Coleman, Easton Archery, Shakespeare, Penn, Abu Garcia and Leupold.

About Atomz

Mother Jones Online Launches New Content Management System

Sat, 08 Nov 2003 16:18:00 -0800

Quinn Interactive provides CMS strategies to make site more responsive and easily administered

Mother Jones Magazine, one of the world's best known and most respected sources of alternative journalism, has launched a new version of their website, www.motherjones.com. The redesigned site features a sophisticated new content management system (CMS) that makes the site much more responsive, providing a significantly improved experience for the site's high volume of visitors. The new site is also much more efficient and cost effective to administer.

Mother Jones brought in web design and development strategies company Quinn Interactive with application service provider Atomz Corproartion to create the new CMS system. The company utilized Atomz Publish, the industry-leading content management application, to create a new administrative framework for the site.

One of the major accomplishments of Quinn Interactive's participation was to bring the vast Mother Jones archives of over 5,000 articles under a single design structure. The site, over its ten years of existence, had undergone many redesigns, and archived material remained in many disparate designs, in static HTML form that was very difficult to manage. Quinn Interactive designed custom page scraping and data gathering tools to convert the stored pages into XML formatting. The converted data is easily uploaded via the site's new CMS system.

Along with site's new content management system, Quinn Interactive also provided a series of specialized templates for stories, special sections, photo essays and more to display the reconfigured data and help provide an attractive, unified look to the site. The new CMS system also makes www.motherjones.com more easily revised and scalable. Site-wide changes can be made quickly and easily, and the site is ready to grow along with the publication's continued success.

About Mother Jones

Mother Jones Magazine was founded in 1976 as a monthly publication dedicated to providing socially conscious reporting. They present news and feature stories on politics, lifestyle, culture and the arts, on both a national and global basis. The magazine initiated its online presence, www.motherjones.com, ten years ago. In 2001, the magazine reported that their website was logging 1.25 million page views per month.

Böwe Bell & Howell Launches New Site

Thu, 17 Apr 2003 16:16:00 -0700

Quinn Interactive creates powerful site strategies and systems

Today, Quinn Interactive helped Böwe Bell & Howell Scanners, launch an new interactive Web site, www.bhscanners.com. The new site, designed by Quinn Interactive, uses Atomz Publish and Atomz Search to manage its content. Atomz Publish, a powerful, Web-based content management system for enterprise Web sites, allows the editorial staff to quickly and easily update content on the live Web site without touching the design or layout or involving the technical staff. This allows Böwe Bell & Howell Scanners to provide the most up-to-date content on its Web site, while freeing up valuable Web and IT personnel to focus on other critical projects.

Quinn Interactive, an Atomz' professional services partner, has been working with Atomz Publish since its inception, and had the technical expertise necessary to enhance the Böwe Bell & Howell Scanners site during the integration by creating custom applications for image management, navigation management and utility enhancement to further automate workflow.

About Böwe Bell + Howell Scanners

Böwe Bell + Howell Scanners manufactures the fastest, easiest, most dependable equipment for the conversion of paper documents into digital form.

For more information about Böwe Bell + Howell Scanners, visit www.bhscanners.com.

New Site for BirdLife International

Tue, 15 Apr 2003 16:14:00 -0700

Conservation Organization launches new website designed and developed by Quinn Interactive.

On April 15th, 2003, Quinn Interactive helped BirdLife International, launch an new interactive Web site, www.birdlife.org. The new site, designed by Quinn Interactive, uses Atomz Publish and Atomz Search to manage its 2000+ page site. Atomz Publish, a powerful, Web-based content management system for enterprise Web sites, allows the editorial staff at BirdLife to quickly and easily update content on the live Web site without touching the design or layout or involving the technical staff. This allows BirdLife to provide the most up-to-date content on its Web site, while freeing up valuable Web and IT personnel to focus on other critical projects.

Quinn Interactive, an Atomz’ professional services partner, has been working with Atomz Publish since its inception, and had the technical expertise necessary to enhance the BirdLife site during the integration by creating custom applications for image management, navigation management and utility enhancement to further automate workflow.

About BirdLife International

BirdLife International is a global Partnership of conservation organizations that strives to conserve birds, their habitats and global biodiversity, working with people towards sustainability in the use of natural resources.

QI: News & Press

Relaunch of Quinn.com website using SilverStripe CMS

Quinn Interactive & SilverStripe Announce Strategic Partnership

Links

About SilverStripe Ltd

LescureCompany.com SilverStripe Implementation

Partnering with Visual Designers on a Content Management System

The Client & Challenge

Content Management

Partnering

New SFCED Website Launches to Global Audience

Quinn Interactive Official Host of SF Bay Area OpenAir® User Group

Premier Web Development Firm Selected for Project Workflow Solution Users

Wired.com Migrates How-to Website to MediaWiki

Pixel-perfect Implementation Eases Mission Critical Deadline

Effective Use of Blogs in Marketing a Hot Topic

Quinn Interactive Leads Focused Conversation for Current and Future Bloggers

Responsible E-mail Marketing is Stimulating Topic for Meetup

Best Practices and Available Tools Options Discussed with Engaging Audience

Quinn Interactive to Host Website Marketing Meetup

Getting information from your website's visitors: Wed, Nov 29 @ 6:30 PM

Who Should Attend

Program

Learn more and RSVP here:

Halter Ranch Vineyard Launches Attractive New Website

Ultimate Electronics Incorporates Dynamic Online Search Engine

Ultimate Electronics incorporates a dynamic online search engine to improve their customer experience.

Ultimate Electronics Website Presents Unique Challenge

Quinn Interactive Develops Innovative Search/Information Architecture Strategy

Quinn Interactive Consulting Expertise Leads to More Efficient Website Focus

About Ultimate Electronics

About WebSideStory

eDiets Enhances E-Commerce Search

Quinn Interactive integrates advanced guided commerce search features to help eDiets increase sales conversion rates

About eDiets

About Atomz

College of Saint Benedict/Saint John's University Website Adds Content Management Infrastructure

LEGO and Museum of Modern Art Add Powerful Online Search Functionality

Quinn Interactive's integration of Atomz Guided Commerce boosts online sales significantly

Lego Company

Museum of Modern Art

Quinn Interactive's Expert, Personalized Service

BusinessLaw.gov Launches Redesigned Website

Quinn Interactive designs fresh new look and efficient content management systems

About BusinessLaw.gov

OutdoorSuperStore.com Launches Comprehensive Search Engine Upgrade

Quinn Interactive helps make major ecommerce website a more functional sales tool

About OutdoorSuperStore.com

About Atomz

Mother Jones Online Launches New Content Management System

Quinn Interactive provides CMS strategies to make site more responsive and easily administered

About Mother Jones

Böwe Bell & Howell Launches New Site

Quinn Interactive creates powerful site strategies and systems

About Böwe Bell + Howell Scanners

New Site for BirdLife International

Conservation Organization launches new website designed and developed by Quinn Interactive.

About BirdLife International