Press Release

Mother Jones Online Launches New Content Management System

Quinn Interactive provides CMS strategies to make site more responsive and easily administered

San Francisco, CA - November 8, 2003:

Mother Jones Magazine, one of the world's best known and most respected sources of alternative journalism, has launched a new version of their website, www.motherjones.com. The redesigned site features a sophisticated new content management system (CMS) that makes the site much more responsive, providing a significantly improved experience for the site's high volume of visitors. The new site is also much more efficient and cost effective to administer.

Mother Jones brought in web design and development strategies company Quinn Interactive with application service provider Atomz Corproartion to create the new CMS system. The company utilized Atomz Publish, the industry-leading content management application, to create a new administrative framework for the site.

One of the major accomplishments of Quinn Interactive's participation was to bring the vast Mother Jones archives of over 5,000 articles under a single design structure. The site, over its ten years of existence, had undergone many redesigns, and archived material remained in many disparate designs, in static HTML form that was very difficult to manage. Quinn Interactive designed custom page scraping and data gathering tools to convert the stored pages into XML formatting. The converted data is easily uploaded via the site's new CMS system.

Along with site's new content management system, Quinn Interactive also provided a series of specialized templates for stories, special sections, photo essays and more to display the reconfigured data and help provide an attractive, unified look to the site. The new CMS system also makes www.motherjones.com more easily revised and scalable. Site-wide changes can be made quickly and easily, and the site is ready to grow along with the publication's continued success.

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