OutdoorSuperStore.com Launches Comprehensive Search Engine Upgrade
January 12, 2004
Quinn Interactive helps make major ecommerce website a more functional sales tool
OutdoorSuperStore.com has completed a major upgrade in the functionality and usability of their website with the incorporation of a powerful new search engine. The company is a major ecommerce retailer of equipment and accessories for hunting, camping and many other outdoor activities. The enhanced search tool will allow visitors to the website to find information about individual products much more easily, and will further enhance site profitability by encouraging greater add-on sales.
The design and implementation of the new search engine capabilities was done by Quinn Interactive, a website design and content strategies company with ten years of industry expertise, in conjunction with the Atomz Corporation and Outdoor Superstore's own web developers. The team used Atomz Search, the industry's leading hosted site search engine application, to ensure the creation of the strongest possible search solution.
The new search engine designed by Quinn Interactive provides the Outdoor Superstore site with a wide range of sales-enhancing benefits in addition to faster, more comprehensive search features. The new search tool includes related category links, thumbnail images, titles and descriptions and even pricing information with each search result.
The Quinn Interactive design team also made sure to build excellent administrative components into Outdoor Superstore's new search engine. The system is configured to automatically guide visitors to the products they're seeking, while providing tracking information that clearly displays the products customers are searching for most frequently. In addition the company is now able to create and display lists of matching words and terms to help ensure visitors find what they need. The tool also distinguishes the relative importance of individual page components such as title copy, keywords and body text.
OutdoorSuperStore.com, LLC is a wholly owned subsidiary of Outdoor Interactive, Inc. Outdoor Interactive, Inc. is a diversified direct marketing company that sells a broad line of products and accessories for hunting and shooting sports, marine, camping, archery, freshwater fishing and other outdoor activities through a personalized print catalog and the Internet. Outdoor Interactive features such recognized brand names as Remington, Ruger, Winchester, Daisy, Motorguide, Coleman, Easton Archery, Shakespeare, Penn, Abu Garcia and Leupold.
Atomz is the leading provider of Web-native content management and site search applications for enterprise-class Web sites. Atomz increases the value of Web content by helping enterprises deliver the right information at the right time.