Halter Ranch Vineyard, an exciting new winery located in scenic Paso Robles, has launched an attractive, informational new website to showcase the excellence of their world-class wines and the charm of their beautiful, historic ranch property. Designed and engineered by the web artists and technology experts at Quinn Interactive, the new site is specifically crafted to highlight the Halter Ranch spirit—unique, wonderful wines and a lovely, relaxing visiting experience.
Reflecting the Halter Ranch philosophy
Halter Ranch was established in 1996 and released its first wines in the spring of 2005. The new site represents the winery's first online venture, so the selection of the right design and production team was crucial. The Quinn Interactive designers created a crisp, enticing site able to reach out to both wine enthusiasts and to wine industry grape buyers.
With its clean, artfully designed pages, complete with beautiful photography of the lovely winery and spare, yet elegant text, the site effectively creates an aura of excitement and comfort—a true testament to the beauty of the Halter Ranch grounds, the pleasure of a visit to the winery, and the distinctive quality of Halter Ranch wines. In addition, the site eloquently presents the Halter Ranch history and philosophy, and details the vineyard's environmentally conscious and sustainable wine-growing processes. A "What's New" page details the winery's recent releases, events and awards.
An effective technology component
Quinn Interactive also used their decade of expertise in web production and technology design to implement a straightforward, efficient content management system, using Macromedia Contribute. The system makes it easy for Halter Ranch website administrators to add pages and update site content as needed. In the near future, the site will be expanded to accommodate online wine sales and registration for the Halter Ranch Wine Club.