eDiets Inc. (NASDAQ: DIET), the premier online diet, fitness, and healthy living destination, re-launched its website with enhanced e-commerce search functions to more effectively guide online visitors to the products and information they seek. eDiets used search technology supplied by Atomz (a division of WebSideStory, Inc.). Quinn Interactive adapted and integrated the new tools into the eDiets website.
eDiets’ new online store uses Atomz’s Guided Commerce Search, featuring facets to complement a traditional online search. Facets are dynamic filters that allow users to limit their search result set by category such as price range or size. Also, facets never return an empty result set. For example, the search keyword “fitness books” shows 70 hits on eDiets’ e-commerce site. Most traditional search tools would leave the user to sift through all 70 results on their own. With eDiets’ site, however, users can choose the “Exercise Balls” facet at the top of the results page to narrow the result set to a manageable eight books about exercise balls.
Quinn Interactive CEO Phil Quinn describes Guided Commerce as “an intuitive way to shop online.” He continues, “This innovation is going to change the way people expect to search for products online.” Usability expert Fred Condo, also of Quinn Interactive, concurs. “Facets are a real advance in e-commerce usability,” said Condo. “They make customer choices highly visible, and enable customers to rapidly find what they’re looking for.”
A better user experience has yielded improved conversion rates for online merchants who use Guided Commerce. “They ought to see a substantial increase in customer conversion rate, if eDiets’ experience with the Guided Commerce search is anything like that of other sites that use it,” notes Quinn.
As part of Guided Commerce Search, eDiets also implemented Atomz’s Promote technology, which displays focused messaging to visitors. For example, a search for “Atkins Diet” triggers a promotional message about Atkins above the search results. “The Promote tool is often implemented alongside Guided Commerce,” says Quinn. “Marketing departments love this tool because it gives them a way to reach potential customers at the very point where they’re formulating a purchase decision.”
eDiets.com, Inc. offers professional advice, information, products and services to those seeking to improve their health and longevity. Since 1997 and as of December 31, 2004, over 1.9 million consumers worldwide have become eDiets.com members. Among other honors and awards received, eDiets.com has been named Forbes spring 2004 "Best of the Web" in the diet and nutrition category, and PC Magazine "Editors' Choice" in May 2004. eDiets.com offers more than 20 personalized online programs including the Atkins Nutritional Approach™, The Slim·Fast® Optima Diet, the Perricone Nutritional Face Lift™ , Bob Greene's "Get With The Program", Bill Phillips' "Eating For Life", Trim Kids™, the Glycemic Impact Diet, Trim Kids® , the eDiets.com Alternative to Jenny Craig, and more than a dozen proprietary Healthy Living programs for those with special needs, including the "Living With Diabetes" plan offered in partnership with Bristol Myers Squibb's ChoiceDM® brand.
Atomz is the leading provider of Web-native content management and site search applications for enterprise-class Web sites. Atomz increases the value of Web content by helping enterprises deliver the right information at the right time.