Case Study

Böwe Bell + Howell Scanners

Design, Information Architecture, Content Management, Custom Applications

Quinn Interactive provided design strategies, content management systems expertise and a series of custom applications to help update and modernize the global website of Böwe Bell + Howell Scanners. The result was an easily managed, dynamic website with a consistent and attractive look and feel, superbly positioned to serve as this global corporation's online portal.

The Client

Böwe Bell + Howell Scanners is an international retailer of high quality, high speed document scanners. The client (Böwe) had recently purchased the company (Bell + Howell Scanners) and instituted a new company logo and a new branding philosophy. The Böwe Bell + Howell Scanners website is a crucial tool in the company's worldwide sales and communications arsenal, supplying product information and technical data on dozens of models of Böwe Bell + Howell scanners.

The Challenge

Böwe Bell + Howell Scanners desired a redesign that would incorporate the new logo and branding philosophy throughout the site. In addition, the client wanted a powerful content management system to help them derive greater business benefits from the site. In particular, the company was struggling with the site's inflexibility—it was extremely difficult to incorporate up-to-date product information and technical data into the site, a severe handicap in a competitive and constantly evolving marketplace. The company also wanted to create a much better user experience, including comprehensive and accurate search capabilities. The company brought in Quinn Interactive to accomplish these goals.

The Solutions

Visual Design

Quinn Interactive created a cohesive and attractive site design that skillfully enhances the company's new corporate branding themes.

Information Architecture

We provided in-depth information architecture strategies that have greatly enhanced the site's usability and allow for highly functional site scalability.

Content Management Systems

We used Atomz Publish and Search to create a fully integrated content management system that turned a site composed primarily of static pages into an easily managed, dynamic marketing tool. Online product and sales literature and company information can now be added simply and efficiently. The site is also now fully multi-lingual, and the Quinn Interactive-customized content management system allows translation to be outsourced and implemented without disrupting the English site workflow.

Custom Applications

Quinn Interactive created a series of custom site capabilities to provide even greater functionality to the Böwe Bell + Howell Scanners site. We designed a private Membership Management system that allows service partners to access support and training materials. This customized system allows site managers to easily administer membership lists and to create member access to specific areas of the site on an individual basis. We also installed an automated warranty registration system and worked with the client and an outside consulting firm to integrate the company's existing internal warranty database.

The Results

The Böwe Bell + Howell Scanners global website is now a highly effective international sales and marketing tool and a source for easily accessible technical and product information. The site is also easily and affordably managed. Site updates that took up to a month, and required an expensive outside marketing firm to complete, can now be handled quickly and inexpensively by each internal content creator. With the Quinn Interactive-designed custom applications and the enhanced search engine and other usability features online, the site has become a powerful and cost effective company asset.