Business 2.0

Omniture Publish® CMS and SiteSearch® Implementation, Custom News Syndication Tools

Quinn Interactive helped Business 2.0, a print and online business and technology publication, implement a new content management system (CMS). We helped the company streamline their information management and syndication of online stories and features, maximize their online advertising revenue, and minimize operating costs.

The Client

Business 2.0 is an award-winning online and print publication offering articles about business, technology and innovation. Their print circulation recently topped 350,000. Since its debut in 1998, the publication has received a host of prestigious industry awards.

The Challenge

Business 2.0 was a thriving publication. Shortly before the project began, their online version had achieved a 360% growth rate in unique visitors. The time had come to implement a sophisticated content management system to make the site more responsive, and control site design and functionality.

They also wished to import and export news stories and other information and upgrade their online advertising systems. The move to these new applications had to be made seamlessly and within two months of the project’s inception. Business 2.0 called on Atomz (now part of Omniture) and Quinn Interactive to take on this vital, time-critical project.

The Solutions

Content Management

Quinn Interactive worked with Atomz engineers, using the Atomz content management system, Atomz Publish, to rebuild the Business 2.0 website. The new CMS replaced the site’s old database-intensive framework, dramatically increasing site responsiveness. We also designed and implemented an efficient editorial workflow. Throughout the project, we worked closely with Business 2.0 staff and Atomz engineers to be sure that each element of the integration went smoothly.

Custom news content

We integrated content news syndication tools into the Business 2.0 website. This technology enabled the publication to import a diverse range of articles, photos, and other features, including stock prices and graphs. They could also syndicate their content through a variety of tools, including RSS, allowing both the import and export of custom industry news feeds, headlines, and short features.

Advertising

We helped Business 2.0 optimize their ad space and maximize advertising revenue by converting the site to DART (DoubleClick), the industry standard advertising service. The system we implemented included advanced advertising traffic reporting features and campaign scheduling features.

Training

We worked with the many departments and stakeholders within Business 2.0, conducting intensive on-site training to ensure that management and staff fully understood their new tools. Our goal was to help Business 2.0 gain maximum benefit from every system we’d provided.

Results

We met the Business 2.0 deadline, implementing all new technologies and systems within the mandated two-month window, without hindering the daily workings of the website in any way. Business 2.0 acquired a more responsive website and a fast and efficient way to import and share articles and information. The new systems helped the company increase advertising and syndication revenues and slash their IT spending by 60%.